Premium Fresh
Brand Strategy, Identity & experience design
AI Proficiency
AI Proficiency
Category Shortcut Images
Previously, the Fresh category thumbnails lacked consistency, with disparate visual styles applied to each category. To provide customers with clearer and more intuitive navigation, I established a new photography style guide. Additionally, I leveraged AI technology to produce over 80 primary category thumbnails, ensuring a unified visual language across the entire service."
The Producer Label Series was designed to convey the authenticity of producers, specifically within our premium product line. To overcome the challenge of inconsistent photo quality and art direction from various producers, I decided to move away from using raw photographs. Instead, I developed and utilized a Custom GPT called ‘Premium Painter’ tailored to generate stylized portraits of the producers. This AI-driven approach not only significantly boosted productivity and ensured a consistent visual identity, but also created a scalable system that anyone could easily implement.
As a result, the Fresh Fruit and Vegetable category has achieved an unprecedented 400% revenue growth for 16 consecutive weeks.
