Branding, identity design system,
brand experience design

Naver Labs BX Team
2018

Naver map refreshed its entire system including brand UX, navigation, and carto design. New carto has been made by the new map generating engine that Naver Maps team internally developed. It provides vector based map with simple but precise expression in soft colors for eye.

BX design team developed new brand identity system that introduce new brand logo, iconography, and color palette. With design exploration and concept development, BX design team tried to find a way that connects all the visual assets into one strong identity design system.