CUVE is a ‘ubiquitous mobile service brand’, aiming to bring ubiquitous life to people with video call and fast Internet access to enjoy all kinds of contents and service anytime and anywhere. Thanks to the progress of ubiquitous technology, mobile service industry have made a dazzling improvement.

In this context, I purposely designed a conceptual brand called Cuve, a brand new ubiquitous mobile service brand in the near future. Cuve is an acronym for "Connecting Users Via Everywhere".

Friendly and intimate, the logo consists of four characters into each alphabet, inspired by the E.T who has unfamilar looking but intimate. Those characters are from the ubiquitous world to bring us a new mobile service experience.